BRAND.md

Company

Breakwater Ninja

Breakwater protects the harbor. The company name carries the outer protective identity.

Core architecture

The Harbor Protocol

Harbor Protocol is the trust model and local-first secret-handling architecture.

Product system

• Harbor — the product umbrella and local UI
• Harbor Node — the local gateway runtime
• Harbor Guard — policy and approval engine
• Harbor Fleet — multi-node premium orchestration
• Harbor Ports — connector catalog and action adapters
• Harbor API — documented public and local APIs
• harborctl — CLI

Domain

• Primary company domain: breakwater.ninja
• Public site should remain minimal.
• The real product experience lives on the Harbor Node.

Positioning

Harbor is not "another agent."

Harbor is the layer that lets agents act safely, deliberately, and with auditability.

One-line pitch

Keep your secrets local. Let your agents work safely.

Expanded pitch

Harbor is a local-first gateway for AI agents and automation systems. It stores connector secrets locally, exposes only approved actions, and lets users govern agent behavior through policy, approvals, and audit logs.

Tone

• calm
• technical
• trustworthy
• local-first
• security-first
• not hypey
• not crypto-bro
• not cyberpunk cringe

Terms we like

• Harbor
• Node
• Fleet
• Guard
• Ports
• Dock
• Enroll
• Approve
• Policy
• Passage
• Zone
• Local
• Trusted

Terms to avoid

• hack
• phreak
• exploit
• anonymous
• vault-only framing
• "trustless" as a buzzword unless used very carefully
• anything that sounds like a memecoin project

Brand architecture notes

Use:

• Breakwater Ninja for company-level brand and legal/entity usage
• Harbor for the product users install and interact with
• Harbor Protocol in architecture, whitepaper-style docs, and trust-model communication

Example naming in copy

• "Install Harbor Node on a Raspberry Pi, mini PC, or server."
• "Use Harbor Guard to require approval for sensitive actions."
• "Scale across sites with Harbor Fleet."
• "Add Gmail, Stripe, or Shopify through Harbor Ports."

Default tagline shortlist

1. Keep your secrets local. Let your agents work safely.
2. Local-first control for agent actions.
3. A safe port for agent access.
4. Policy-first access for AI agents.